2007 Results Show Impressive Gains for Clients
KindStream Media's AudioCard email campaigns produced excellent results in 2007
helping clients dramatically improve their open and click-through rates and increasing the engagement level of their target audiences.
We are particularly proud that 41.1% of email openers clicked to see and hear our clients' AudioCard messages, a tremedous improvement over standard email marketing.
Open Rate |
Gross Click Rate |
Clicks per Clicker |
Click Rate/Opener |
32.95% |
13.54% |
1.51 |
41.1% |
These are aggregated results and show averages for each measurement. The statistics are based on 62 campaigns KindStream developed and executed. (The statistics do not include 8 campaigns for domestic and international clients whose results are confidential.)
Examples
Virginia Economic Development Partnership
The Division of International Trade and Investment of the Virginia Economic Development Partnership works with existing Virginia companies interested in pursuing, or increasing, foreign sales opportunities, and international companies seeking a prime business location to expand or relocate their operations.
Open Rate |
Gross Click Rate |
Clicks per Clicker |
Click Rate/Opener |
31.27% |
9.41% |
1.45 |
30.1% |
Walkabout Promotion
To support their mission KindStream Media has executed an ongoing AudioCard campaign aimed at informing Virginia businesses about the variety of services and opportunities available to help them increase their international business. One AudioCard in the series was focused on promoting a Walkabout by Virginia's overseas trade managers. This AudioCard included an animated slideshow and was recorded remotely by telephone from Hong Kong by calling KindStream's telephone recording line.
City Year NH / Governor John Lynch
City Year is an international service organization which unites young adults, ages 17 to 24, from diverse racial, cultural and socioeconomic backgrounds for a demanding year of full-time community service, civic engagement and leadership development. KindStream helped to promote City Year New Hampshire's annual gala which celebrates their corps members' achievements. This AudioCard features New Hampshire Governor John Lynch.
Open Rate |
Gross Click Rate |
Clicks per Clicker |
Click Rate/Opener |
45.68% |
15.13% |
1.84 |
61.2% |
Market Square Steeple Fund, Portsmouth, NH
The Market Square Steeple Fund was set up to raise money to restore the symbol of Portsmouth, the steeple on the North Church in Market Square. KindStream created several audio-based email appeals to help accomplish their fundraising goals including one from the Mayor of Portsmouth, Steve Marchand.
Open Rate |
Gross Click Rate |
Clicks per Clicker |
Click Rate/Opener |
54.33% |
23.41% |
1.44 |
62.0% |
Get results; get KindStream.
Contact us today for an initial consultation.
800.660.3495
info@kindstream.com